Alex Lange | Lange3D | Munich

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Alex Lange - CGI & Marketing Expert
I am Alex.

Marketing expert by conviction –
and 3D specialist by passion

Let’s bring your products to life. I ensure that your visualizations don’t just look great, but effectively drive sales.

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My Background

Marketing Strategist meets High-End Visualization

Efficiency & ROI

Successful transformation of a classic product portfolio into a digital CGI workflow.

> 400 Products & variants visualized
90,000 € Budget savings (vs. photography)
6 Months Faster Time-to-Market
100% Digital flexibility

Core Expertise

Product Rendering98%
Marketing Strategy97%
Workflow Optimization95%
3D Animation94%

Professional Profile

15+ Years Industry Expertise (Marketing & CGI)

Brief Vita

Since 2020
Freelance 3D Artist
2019 - 2023
Global Product Marketing Manager
2012 - 2019
Marketing Team Lead EMEA
2007 - 2012
Marketing Assistant

Industry Focus

Mechanical EngineeringPlants & Systems
AutomotiveExterior & Interior
Consumer ElectronicsHigh-End Gadgets
Medical TechnologyPrecision Equipment

Product Marketing Expert

With over 15 years of experience as a Marketing and Product Marketing Manager for renowned German companies in mechanical engineering, the automotive industry, and consumer electronics, I know the challenges of product communication first-hand.

The Turning Point

I had my first intensive contact with 3D product rendering in 2014. I was faced with a massive project: the entire product portfolio of a company had to be visually overhauled.

Over 400 products and countless variants would have had to be reshot in elaborate photo sessions from various perspectives – a logistical nightmare.

Instead of relying on classic photography, I developed digital workflows and acquired 3D rendering .expertise in high-end 3D software

The Result

  • Massive Time AdvantageOnly approx. 3 months of pure rendering time compared to months of planning.
  • Reduced Time-to-MarketPresentation of the portfolio over 6 months earlier.
  • Enormous Budget EfficiencyOver 90,000 EUR in savings compared to traditional photo shoots.
  • Limitless FlexibilityPerspectives and variants can now be realized with just a few clicks.

From Marketeer to 3D Expert: Today, I combine my extensive experience in product marketing with my passion for CGI.

How I work

8 steps to high-end results – stress-free, efficient, and predictable

In traditional product photography, weeks are often spent on planning, prototype logistics, and studio bookings. Working with me radically shortens this process.

The result: Precise high-end renderings in just a few days instead of long waiting periods.

Initial Contact

Introduction and vision alignment.

Initial Contact

CAD Data Analysis

Reviewing geometry and data quality.

CAD Data Analysis

Briefing

Defining style, lighting, and details.

Briefing

Quote & Pricing

Transparent proposal with no surprises.

Quote and Pricing

Production

CGI creation and high-end texturing.

Production Process

First Review

Initial preview renderings for alignment.

First Review

Feedback Rounds

Precise fine-tuning to your requirements.

Feedback Rounds

Delivery

Ready-to-use results in 2–3 days.

Final Delivery